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May established banks expect to benefit from a reputation effect with users?

Créé le

02.12.2020

The influence of branding strongly affects the perceived utility but it also plays an important role toward emotional value, which has a significant impact on the willingness to adopt new digital solutions.

May established banks expect to benefit from a reputation effect with users?
May established banks expect to benefit from a reputation effect with users?
May established banks expect to benefit from a reputation effect with users?
May established banks expect to benefit from a reputation effect with users?
May established banks expect to benefit from a reputation effect with users?
Fanny Rolland
  • Senior Manager Viatys
Marco D’Addezio
  • Alumni ESCP Europe
Regis Coeurderoy
  • Professor ESCP Europe
Thomas Berard
  • Senior Manager Viatys

Recently introduced European regulations (PSD2, Open Banking Initiative) have triggered huge changes in the banking landscape. These changes concern the ownership and the access to the financial data of bank’s customers. Consumers are now enabled to provide access to their financial and transaction information to third party providers. These players, among which we can account major Tech giants and rising Fintech companies, extend to consumer a new kind of offer in a tailored and innovative way, going beyond the traditional banking activities.

Most banks nowadays have realized that the key ...

À retrouver dans la revue
Banque et Stratégie Nº397